October 31, 2012
On big thing that is happening in rural subsistence living Africa is the need for money among people who never before needed to generate money. Although they have desire and skills to earn an income, they lack the vision as to how to market what they already have.
It is a heart warming thing to watch what happens when they are presented and given a boost on new ways to earn some money.
Women of Shikokho Village, Kenya
Women sing their song
With Women's Group Leader, Jennifer, at her Clinic
Summary of My Visit:
In discussions with fifteen members of Women’s Finance Initiative
group in the Shikokho, Kenya including
group leader, Jennifer, ideas were discussed to find if there were new ways to
generate income. Upon assessing their current program, it was determined the
women may be able to earn considerably more income by producing handmade
baskets in their homes, imprinted with pictures of two unique Kagamega
features, bull fighting and a rock formation, called “The Crying Stone”. These
products would be sold at local markets and at the bull fights. No such items
were currently available.
In addition to selling baskets with imprints of bull fights,
and Crying Stone, the local upscale resort of “Rondo Retreat” expressed great
interest in buying and selling local handmade items produced by the Women’s
Initiative group at their gift shop and as picnic baskets for their guests.
They have given permission to use their logo to imprint on the baskets.
Stencils for bull fights, Crying Stone, and Rondo Retreat
are being designed and manufactured by a Kagamega design studio. Three women
from the Women’s Initiative will receive training, 6 November, 2012 on how to
imprint the designs on the baskets.
Conclusions:
Rural women lack the experience and knowledge on how to market
their current talents and skills in unique ways to produce goods and services
with higher profit margins. By providing a new paradigm in ways they think
about their skills and resources, the women have the organization and desire to
elevate their efforts beyond what they thought possible.